CERARE is an online platform, specifically designed to support the production of "storytelling" ceramic products. The platform offers the chance to ceramists to enhance their products with comprehensible information in an interactive and engaging new way.  Collaborating with storytellers, authors, curators, translators, voice actors and exploiting Augmented Reality (AR), the ceramists through easy to use interfaces are able to develop enhanced products with added value, which will help them communicate the stories behind these items, contributing to innovation and creativity in the field of culture.

CERARE is expected to help ceramists to open up to international markets: The entire European economy is on the way to so-called smart growth, which is based on innovation and creation. CERARE Augmented Reality authoring platform and the collaboration tools, have a clear cross-border pan european dimension.